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Better Sleep Privacy PolicyYour information privacy is extremely important to us.  We have prepared this Privacy Policy to explain how we collect, use, protect, and disclose information and data when you use the Better Sleep website or mobile application (collectively, the “Site”). This Privacy Policy also explains your choices for managing your information preferences, including opting out of certain uses of your Personal Information (defined below).  This Privacy Policy applies to all users of the Site. The terms “you” and “yours” refer to the person using the Site, or in the case of a use of the Site on behalf of an individual minor under the age of eighteen (18) or higher age of majority under applicable state law, “you” and “yours” refer to and include the parent or legal guardian who uses the Site on behalf of such minor. The Site is provided by Better Sleep (“Better Sleep” “we” “our” “us”).


1. Information We Collect

Personal Information


We collect information that personally identifies you, such as your name, phone number, e-mail, mailing address, date of birth, certain medical information, credit or debit card number for payment purposes, and other personally identifiable information that you choose to provide us with (“Personal Information”). We collect this information directly from you when you create an account or interact with us and through the services we offer. 

Usage Data and Site Activity


We automatically collect information regarding the actions you take on the Site (“Usage Data”).  For example, each time you use the Site we automatically collect the type of Web browser you use, your operating system, your Internet Service Provider, your IP address, the pages you view, and the time and duration of your visits to the Site.  We use this information to help us understand how people use the Site, and to enhance the services we offer.  


Cookies and Anonymous Identifiers


We use cookies (a small text file placed on your computer to identify your computer and web browser) and may use anonymous identifiers (a random string of characters that is used for the same purposes as a cookie).  We use cookies and other anonymous identifiers to analyze use of and improve the Site.  Most web browsers are initially set up to accept cookies.  You can reset your web browser to refuse all cookies or to indicate when a cookie is being sent, however, certain features of the Site may not work if you delete or disable cookies.  

We use Google Analytics on the Site to collect Usage Data, to analyze how users use the Site, and to provide advertisements to you on other websites.  For more information about how to opt out of having your information used by Google Analytics, visit


2 .How We Use Your Personal Information


We may use your personal information to: (i) contact and interact with you, including to respond to your requests (for instance in case you applied for employment); and provide important notices and updates, such as changes to our terms and policies, security alerts and administrative messages; and (ii) operate our business, comply with applicable laws, regulations and guidance, including federal, state, and local public health reporting; comply with demands or requests made by regulators, governments, courts and law enforcement authorities; and investigate and take action against illegal or harmful behavior of users; and (iii) improve our day-to-day operations.

3. How We Share Your Personal Information

We may share your Personal Information with others in accordance with applicable law, the terms of this Privacy Policy, our Terms of Use and as otherwise authorized by you. We may also share your Personal Information with businesses and service providers in connection with providing our services. We may establish a business relationship with other businesses whom we believe trustworthy and who provide services on our behalf (“Service Providers”).  For example, we may contract with Service Providers to provide services, such as hosting and maintenance, data storage and management, analytics, customer service, and marketing and promotions.  We only provide our Service Providers with the information necessary for them to perform these services on our behalf.  Each Service Provider must agree to use reasonable security procedures and practices, appropriate to the nature of the information involved, in order to protect your Personal Information from unauthorized access, use, or disclosure.  Service Providers are prohibited from using Personal Information other than as specified by us. In addition, we may establish a business relationship with third party businesses and provide the Personal Information necessary for them to provide their services.


4. Other Transfers

We may share Personal Information and Usage Data with businesses controlling, controlled by, or under common control with Better Sleep.  If Better Sleep is merged, acquired, or sold, or in the event of a transfer of some or all of our assets, we may disclose or transfer Personal Information and Usage Data in connection with such transaction.  You will have the opportunity to opt out of any such transfer if, in our discretion, it will result in the handling of your Personal Information in a way that differs materially from this Privacy Policy.


5. Compliance with Laws and Law Enforcement

We cooperate with government and law enforcement officials and private parties to enforce and comply with the law.  We may disclose Personal Information and any other information about you to government or law enforcement officials or private parties if, in our discretion, we believe it is necessary or appropriate in order to respond to legal requests (including court orders and subpoenas), to protect the safety, property, or rights of our company or of any third party, to prevent or stop any illegal, unethical, or legally actionable activity, or to comply with the law.


6. Your California Privacy Rights


Third-party Marketing and Selling.  We do not provide your information to third parties for their direct marketing purposes. 


Do Not Track.  We may collect information about your usage and activity through cookies.  Some web browsers or smartphones have the ability to set “Do Not Track” requests to block user activity from being tracked across web pages or devices.  Our website does not recognize “Do Not Track” browser signals.  

7. Restriction of Your Personal Information


Where you are given the option to share your Personal Information with us, you can always choose not to do so.  If you object to the processing of your Personal Information, or if you have provided your consent to processing and you later choose to withdraw it, we will respect that choice in accordance with our legal obligations. This could mean that we may not be able to perform the actions necessary to achieve the purposes as set out in the section “How do we use your Personal Information?” above or that you are unable to make use of the services and products offered by us.


8. Be Careful When You Share Information with Others


Please be aware that whenever you share information on any public area of the Site, that information may be accessed by others.  In addition, please remember that when you share information in any other communications with third parties, that information may be passed along or made public by others.  This means that anyone with access to such information can potentially use it for any purpose, including sending unsolicited communications.


9. Security

We maintain reasonable physical, electronic, and procedural safeguards to protect the confidentiality and security of information transmitted to us.  However, no data transmission over the Internet or other network can be guaranteed to be 100% secure.  As a result, while we strive to protect information transmitted on or through the Site, we cannot and do not guarantee the security of any information you transmit on or through the Site, and you do so at your own risk.


10. Links

Our Site may contain links to other websites or allow others to send you such links.  A link to a third party’s website does not mean that we endorse it or that we are affiliated with it.  We do not exercise control over third-party websites.  You access such third-party websites or content at your own risk.  You should always read the privacy policy of a third-party website before providing any information to the website.


11. Minor’s Privacy

The Site is intended for users who are 18 years old or older.  While parents and guardians may use the Site on behalf of a minor, we do not knowingly collect Personal Information directly from children under the age of 18.  If we become aware that we have inadvertently received Personal Information from a child under the age of 18, we will delete such information from our records.   If you believe we may have collected information from a child under 18, please contact us at


12. Retention and Destruction

To the extent permitted by applicable law, we will retain your Personal Information only for as long as we believe it is necessary to fulfill the purposes for which it was collected, including for the purpose of meeting any legal, accounting, or other reporting requirements or obligations. After such time, we will destroy your Personal Information in accordance with state and federal laws. 


13. Privacy Policy Changes

We may change this Privacy Policy from time to time.  If we decide to change this Privacy Policy, we will inform you by posting the revised Privacy Policy on the Site.  Those changes will go into effect on the “Revised” date shown in the revised Privacy Policy.  By continuing to use the Site, you are consenting to the revised Privacy Policy.

If you have questions or concerns regarding this Privacy Policy or the handling of your Personal Information, please contact us at:




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